Media Relations | Public Relations | Communications | Writer

Michèle Newton, Director &  Corporate SecretaryStories and growing relationships are at the soul of everything I’m passionate about. A creative writer from an early age, I’ve leveraged that into a successful career that I love. Working with many different brands and organizations over the years, I’ve found that thoughtful and compelling storytelling is at the heart of it all. My approach has regularly garnered media interviews and coverage from CTV-2, CBC, Torstar/Metroland, Corus, ROGERS tv and numerous other broadcast and print media outlets.

A Public Relations and Corporate Communications graduate of  Ryerson University, I also hold an MBA in Project Management from Athabasca University. I’ve had the opportunity to provide strategic public and media relations, communications and marketing services across different industry sectors including municipal government, financial services, real estate, beauty services, packaged goods, arts, entertainment and not-for-profit. I’m guided by–what I like to call my–“better together” philosophy around growing relationships, nurturing collaborations and facilitating partnerships, especially those with a shared focus on strengthening our community.

 As the creator of Our Mosaic Lives, a digital project exploring diversity and inclusion, I’ve had opportunities to speak about my journey, exploring my mixed-race upbringing and identity on CBC’s Fresh Air, at a University of Toronto international conference, in area public schools and at Georgian College. To spark broad community interest and foster conversations around inclusion and diversity in Simcoe County, I curated an Our Mosaic Lives Celebrating Black Canadian Women and Girls photo exhibit currently displayed for January and February at Innisfil ideaLAB & Library, launched Community Conversations, a quarterly live interview series and co-founded Making Change, an ad-hoc community organization focused on initiatives around Black History Month.