Media Relations | PR Strategic Communications | Planning Civic Engagement

We live in a vortex of abundantly talented people, and it is an amazing time to share their stories. As a Toronto based Communications Professional with specialties in media relations, public sector communications, and communications and events planning which spans the creative industries, as well as provincial politics, I have worked at the ROM, the CBC, Harbourfront Centre and Toronto Caribbean Carnival, as well as big impact clients and events, including The Toronto Mass Choir, the Archie Alleyne Scholarship Fund, The Harry Jerome Awards, Buddies in Bad Times Theatre, The Fringe Festival, the Barbados Tourism Ministry, and others.

Growing up, I learned about the importance of political discourse at the dinner table, so why not get involved in the decisions in that space as closely and directly as possible? As a former Press Secretary for a Cabinet Minister at Queen’s Park (2009-2011), I took on roles as Communications Director for a local Provincial Election campaign in the GTA (2011), and continue to provide communications expertise to municipal and provincial election campaigns and candidates.

Combining my love of the arts and politics, I have served in the boards and governance space for Operation Black Vote Canada (OBVC), the Canadian Association of Black Journalists (CABJ), Art Starts Neighbourhood Cultural Centre and others.

Social Storyteller | Media Expert | Social Media

Camille Dundas, DirectorHaving worked as a news writer and producer for Toronto's major news programs including CBC National, CP24 Breaking News, CityTV News and CTV's Canada AM and Your Morning, I’m a media expert. My journalistic style is anchored by a passion for storytelling, which I’ve come to master. As powerful as mainstream media is, I’m a strong believer in telling our own stories, on our own platforms.

As the editor-in-chief of online magazine, a company I co-founded with my husband Roger Dundas, I’m able to pursue the passion I most enjoy; highlighting the often untold stories of Blacks in Canada doing amazing things with their lives. I also get to give back to the same community that has supported me, mentoring young Black writers who share my passion for in-depth storytelling.

As an educator, I love sharing my knowledge of the media landscape and the unique lessons learned during my last ten years in the broadcast industry. I’ve worked as a media coach to authors, entrepreneurs and non-profit organizations who want to learn the best way to pitch their stories to mainstream news media.

I’m a social first communicator with a major love for social media storytelling. As a consultant with Canada’s largest social media management software Hootsuite, I get to travel North America speaking about how social media has changed the way we all live and do business.

Publicity | Social & Digital Media | Web Designer | Publisher

Roger Dundas, Managing DirectorIf you said that family and community are my passions, you’d be right. Meeting new people and building relationships is the foundation of every project that I have the honour to work on. Scouting and managing new branding and publicity clients as Creative Director of 404 Media Group, has connected me to so many organizations I’m proud to work with, including The Spelling Bee of Canada and the Princess Margaret Cancer Foundation. My team has helped land coveted interviews for our clients on shows such as Breakfast Television, CBC News, CP24 Breakfast, CTV Canada AM, CTV Your Morning, Entertainment Tonight, Global Morning, and the Toronto Star.

I’m also the proud publisher of award-winning, Canada’s #1 Black online magazine. It’s emerged as a bold, innovative platform leading the way in featuring diverse aspects of the Black Canadian community. I’m passionate about parenting and recently completed The Father Project: an online photo series that highlights black Canadian men talking about how their relationship with their father affects how they parent. I had the privilege of sharing my views about fatherhood and masculinity through appearances on CBC Metro Morning, National Post, The Dr. Vibe Show, CTV Your Morning, NewsTalk 1010 radio, G98.7FM and The Good Men Project. In 2016, I was the recipient of the Black Business and Professional Association; Men of Honour award.

Media Relations | Public Relations | Communications | Writer

Michèle Newton, Director &  Corporate SecretaryStories and growing relationships are at the soul of everything I’m passionate about. A creative writer from an early age, I’ve leveraged that into a successful career that I love. Working with many different brands and organizations over the years, I’ve found that thoughtful and compelling storytelling is at the heart of it all. My approach has regularly garnered media interviews and coverage from CTV-2, CBC, Torstar/Metroland, Corus, ROGERS tv and numerous other broadcast and print media outlets.

I’ve had the opportunity to provide strategic public and media relations, communications and marketing services across different industry sectors including financial services, real estate, beauty services, packaged goods, arts, entertainment, education,  not-for-profit and municipal government. A Public Relations and Corporate Communications graduate of  Ryerson University, I also hold an MBA in Project Management from Athabasca University. I’m guided by what I like to call my “better together” philosophy around growing relationships, nurturing collaborations and facilitating partnerships, especially those with a shared focus on strengthening our community.

 As the creator of Our Mosaic Lives, a digital project exploring diversity and inclusion, I’ve had many opportunities to speak about my journey including on CBC's Ontario Morning and Fresh Air, at a University of Toronto international conference, in area elementary and high schools, and at Georgian College. To spark broad community interest and foster conversations around inclusion and diversity, I curated an Our Mosaic Lives photo exhibit Celebrating Black Canadian Women and Girls displayed across Simcoe County, launched Community Conversations - a quarterly live interview series, and co-founded Making Change - an ad-hoc community organization focused on initiatives around Black History Month.