Canadian Children's Literacy Foundation
Review and customize media pitches from a targeted equity perspective to announce the program overall, including a deliberate review of deliverables, messaging and media targets.
For the March 7th, Malvern Ontario, Central Canada event launch, we provided outreach to media houses targeting writers covering content associated with the lived experience of Black, Indigenous and racialized Canadian children and families, as well as exhibition and literacy narratives across immigration and settlement, grassroots, diverse, intersectional as well as hyperlocal community stories to the Malvern event venue. This support cascaded to regional events across Canada
Time: February - April 2023
Clients: CCLF - Lost & Found Pandemic Stories
Role: Publicity Campaign