Canadian Children's Literacy Foundation

Project Objectives

Review and customize media pitches from a targeted equity perspective to announce the program overall, including a deliberate review of deliverables, messaging and media targets.

For the March 7th, Malvern Ontario, Central Canada event launch, we provided outreach to media houses targeting writers covering content associated with the lived experience of Black, Indigenous and racialized Canadian children and families, as well as exhibition and literacy narratives across immigration and settlement, grassroots, diverse, intersectional as well as hyperlocal community stories to the Malvern event venue. This support cascaded to regional events across Canada

Time: February - April 2023

Clients: CCLF - Lost & Found Pandemic Stories

Role: Publicity Campaign

Konvo Media Inc Publicity Client Project - Lost and Found Pandemic Stories for the Canadian Children's Literacy Foundation CCLF


The campaign metrics and highlights included an audience of 146 million across 26 pieces of coverage including television, print, children’s, family, literacy, pandemic milestones, radio and digital content